The difference of consuming behavior by the tourist's nationality

The duty free shop(DFS) industry is rising market of travel destination in Asia. Especially, Korean DFSs are very famous to international tourist(Japanese, Chinese, Russian), because the atmosphere in the DFS is more luxury than one in the department store and the quality of product and service are elegant. Also, the gap of price is large due to the exchange rate.

Some research articles have showed the attachment of Asian tourist for luxury products. Sometimes, Japaneses tourists can make up their travel cost by consuming the luxury bags or cosmetics in DFSs in Korea.
Recently, DFSs are observing carefully the Chinese Tourists, in that they have stronger involvement for the luxury shopping and spend more money(about 2~3 times) than Japanese. On the other hand, the tourist from the western countries has little interest in the shopping in DFS. Significantly, there was a difference with the interesting product in DFS by the nationality.

I researched about this phenomenon in 2009.

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#. Jisun Kim, Seunghyun Park, and Seopkyu Song(2011). Study on The Difference of Consuming Behavior in the Duty Free Shop by the Tourist's Nationality