The difference of consuming behavior by the tourist's nationality

The duty free shop(DFS) industry is rising market of travel destination in Asia. Especially, Korean DFSs are very famous to international tourist(Japanese, Chinese, Russian), because the atmosphere in the DFS is more luxury than one in the department store and the quality of product and service are elegant. Also, the gap of price is large due to the exchange rate.

Some research articles have showed the attachment of Asian tourist for luxury products. Sometimes, Japaneses tourists can make up their travel cost by consuming the luxury bags or cosmetics in DFSs in Korea.
Recently, DFSs are observing carefully the Chinese Tourists, in that they have stronger involvement for the luxury shopping and spend more money(about 2~3 times) than Japanese. On the other hand, the tourist from the western countries has little interest in the shopping in DFS. Significantly, there was a difference with the interesting product in DFS by the nationality.

I researched about this phenomenon in 2009.

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#. Jisun Kim, Seunghyun Park, and Seopkyu Song(2011). Study on The Difference of Consuming Behavior in the Duty Free Shop by the Tourist's Nationality

[Article] Identifying the Determinants of Food Tourism Behavior

#. Source: Park, S., & Seo, Y.(2010). Identifying the Determinants of Food Tourism Behavior: A Focus on Impact of the Placeness and Involvement. Journal of Tourism Sciences, 34(6): 149-169.

Identifying the Determinants of Food Tourism Behavior :
A Focus on Impact of the Placeness and Involvement

 

Seunghyun Park(박승현, 朴承玄) & Yongseok Seo(서용석, 徐龍錫)

ABSTRACT

The study determines the factors that impact on tourists' food tourism behavior Particularly, based on the related literature, this study focuses on the impact of tourists' level of attachment and involvement to a places on their food tourism choice behavior. It also investigates the mediating effects of the expectancy-value which operates in between placeness and food tourism behavior. Data were collected on-line from 300 people who visited Jeollabuk-do, which is the representative place of food tourism in Korea. Results shows that both the involvement and the placeness of the tourists make significant influences on the respondents' food tourism behaviors. Results also indicate that the expectancy value has also a mediating effect. Especially, enduring involvement turns out to be the most important factor in explaining the tourists' food tourism behavior. Finding from this study suggest that the government and the marketers should be concerned about the basic elements of food tourism such as authenticity of the foods and the attractiveness of the travel destination.

Keywords: Food tourism, Involvement, Placeness, Expectancy-value, Tourism behavior