Thursday, March 31, 2011

[Korean Local Foods] 001. Andong Soju (=rice wine)

#. Origins of An-Dong-So-Ju

It is believed that Andong Soju is manufactured using methods very similar to those brought into the Korean peninsula by the Y an Mongols. It is very likely that a Mongol supply garrison was stationed in Andong during the Y an advance through the Korean peninsula, on their way to launch an expedition against Japan in the 13th century.

Soju, including Andong Soju, became popular among the upper class in the Kory period. The use of soju spread as it came to be used for medicinal purposes, as a cure of stomachaches, poisonous insect bites, and other ills. We can find another historical record of soju in the writings of Lee Hyun Bo (pen-name "Nong Am"), who was exiled to Andong during the Yunsan period, in the book Chos n Myounginjun. His faithful adherence to his duties and indomitable spirit earned him the nickname Soju Dobyoung, or Soju Expert, among his peers. He was reinstated to the rank of Jipyoung after King Chungjong was removed from power. A local Andong resident owns an old medical book, in which there are records of soju being used to treat wounds, stomachaches, increased appetite, and dyspepsia.


#. Where is Andong?

Andong is a city in Gyeongsangbuk-do Province, South Korea. It is the largest city in the northern part of the province with a population of 167,821 in October 2010. The Nakdong River flows through the city. Andong is a market centre for the surrounding agricultural areas.

Since the 1970s Andong has developed rapidly, although the population has fallen by nearly seventy thousand as people have moved away to Seoul and other urban centers. In the late 1990s and early 2000s it became a tourism and cultural centre.

Andong is known as a centre of culture and folk traditions. The surrounding area maintains many ancient traditions, so in mid October the Andong Folk Festival is held every year. One of the most famous aspects of these cultural festivities are the Andong masks.

Andong has famous local foods that originated in the city such as heotjesabap, Andong jjimdak, Andong soju (a rice wine), Andong sikhye (a punch), Geonjin guksu (a noodle dish).


#. What is a soju?

Soju (소주, 燒酒) is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to the sugars added in the manufacturing process, and more commonly consumed neat.

Most brands of modern soju are made in South Korea. Though traditionally made from rice, most major brands supplement or even replace the rice with other starches such as potato, wheat, barley, sweet potato, or tapioca (called dangmil in Korean). Soju is clear in colour and typically varies in alcohol content from about 18.5% to about 45% alcohol by volume (ABV), with 20% ABV being most common. It is widely consumed, in part, because of its relatively low price in Korea. A typical 300mL bottle of soju costs the consumer 1,000 to 3,000 South Korean Won in South Korea (roughly $1 to $3 United States Dollars). In the USA, it tends to cost substantially more – at least $6 minimum.

Linguistically, the word soju is the Korean rendering of the Chinese 燒酒 (pinyin: shaojiu), which literally means "burned liquor". (Incidentally, the Dutch-derived English word brandy—literally "burned wine"—uses the same linguistic concept to describe a distilled alcoholic beverage.) The Chinese word shaojiu is rendered in Japanese as shōchū, the word that denotes a distilled alcoholic beverage that is similar to soju.


#. Attractiveness

I bought the Andong Soju and other kinds of traditional soju at a mall in Seoul. There are many quality types of Andong Soju. The one I bought is low price; 3,900Won = US$ 3.25 per bottle. The shape of bottle is designed well. The existing Andong Sojus were a bit expensive and had a high percentage of alcohol. On the other hand, this is lower percentage and cheap, so anyone can try to taste the traditional Andong Soju. This drink tastes like a sweet vodka.

Interestingly, the company built an exhibit hall, and the website of the company is providing the information related to an industrial tourism.


* Source: Wikipedia, www.andongsoju.com, http://www.ilpoomsoju.com/

Tuesday, March 29, 2011

[PT] climatically sustainable management in food & tourism establishes

I briefly made presentation slides of the article to discuss an issue concerning the sustainable management in food tourism.

* Source : Gossling, Garrod, Aall, Hille, & Peeters(2011). Food management in tourism: Reducing tourism’s carbon ‘foodprint’.Tourism Management.


Saturday, March 26, 2011

Thursday, March 24, 2011

[Quotation] Can organic farming feed the world?

I agree we have to read this interview before discussing about the healthy-local food at the tourist spot.
This article includes very good explaination.
:

# Source: TED ...

[Article] Developing Indicators for Evaluation of Local Food Industrialization

# Source: Choi, J., Park, H., & Park, S.(in progress). Developing Indicators for Evaluation of Local Food Industrialization. The Korean Society of Food Culture.


 Developing Indicators for Evaluation of Local Food Industrialization

Jungsook Choi(최정숙), Hansik Park(박한식), & Seunghyun Park(박승현)

Abstract
Globalization of Korean Food has ever been emerging as an important issue of Korean government. Development and studying of the industry of local food is required prior to facilitate the strategy of Korean food. This research is to make the indicators for evaluation of local food industrialization, because there was no system to evaluate it. The draft of indicators was formed, reviewing precedent studies concerning the local food industry and the success factors. The final indicators were proved by two rounds of the Delphi survey. The composed indicators are ‘Rurality’, ‘Taste & Function’, ‘Base & Firm’, and ‘Factor of industry’. Also, the second and third sub-factors of the indicators were drawn, and the study analyzed the weights and rank to find out more important factors. The result shows that ‘Taste’ and ‘Policy of government’ are the most significant factors in order to evaluate the possibility to industrialize local food, and gives practical implications to managers of restaurants and officers of government.


Keywords: Local food, Industrialization, Indicator

[Article] Identifying the Determinants of Food Tourism Behavior

#. Source: Park, S., & Seo, Y.(2010). Identifying the Determinants of Food Tourism Behavior: A Focus on Impact of the Placeness and Involvement. Journal of Tourism Sciences, 34(6): 149-169.


Identifying the Determinants of Food Tourism Behavior :
A Focus on Impact of the Placeness and Involvement

 

Seunghyun Park(박승현, 朴承玄) & Yongseok Seo(서용석, 徐龍錫)


ABSTRACT

The study determines the factors that impact on tourists' food tourism behavior Particularly, based on the related literature, this study focuses on the impact of tourists' level of attachment and involvement to a places on their food tourism choice behavior. It also investigates the mediating effects of the expectancy-value which operates in between placeness and food tourism behavior. Data were collected on-line from 300 people who visited Jeollabuk-do, which is the representative place of food tourism in Korea. Results shows that both the involvement and the placeness of the tourists make significant influences on the respondents' food tourism behaviors. Results also indicate that the expectancy value has also a mediating effect. Especially, enduring involvement turns out to be the most important factor in explaining the tourists' food tourism behavior. Finding from this study suggest that the government and the marketers should be concerned about the basic elements of food tourism such as authenticity of the foods and the attractiveness of the travel destination.

Keywords: Food tourism, Involvement, Placeness, Expectancy-value, Tourism behavior